Responsible for data processing:
KUM GmbH & Co. KG
Thank you for your interest in our online shop. The protection of your privacy is very important to us. In the following we inform you in detail about the handling of your data.
You can visit our websites without providing any personal information. Each time a website is accessed, the web server only automatically saves a so-called server log file, which contains the name of the requested file, your IP address, date and time of access, transferred data volume and the requesting provider (access data) and documents the access.
These access data are evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our services. In accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO, this serves to safeguard our predominantly legitimate interests in a correct presentation of our offer as part of a weighing of interests. All access data will be deleted at the latest seven days after the end of your page visit.
We collect personal data when you voluntarily provide us with it in connection with your order or when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such, because in these cases we need the data to process the contract or to process your contact and you can not send the order or contact without their information. Which data are raised, are evident from the respective input forms. We use the data provided by you in accordance with Art. 6 Para. 1 S. 1 lit. b DSGVO for contract processing and processing your enquiries. If you have given your consent in accordance with Art. 6 Para. 1 S. 1 lit. a DSGVO by deciding to open a customer account, we will use your data for the purpose of opening a customer account. After complete completion of the contract or deletion of your customer account, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration. The deletion of your customer account is possible at any time and can take place either by a message to the contact possibility described below or over a function intended for it in the customer account.
In order to fulfil the contract pursuant to Art. 6 Para. 1 S. 1 lit. b DSGVO, we pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. Depending on which payment service provider you select in the ordering process, we will pass on the payment data collected for this purpose to the credit institution and payment service provider commissioned by us or to the selected payment service in order to process payments. In some cases, the selected payment service providers also collect this data themselves if you create an account there. In this case, you must register with the payment service provider using your access data during the ordering process. In this respect, the data protection declaration of the respective payment service provider applies.
E-mail advertising with newsletter registration
If you subscribe to our newsletter, we will use the data required for this purpose or provided separately by you in order to send you our e-mail newsletter regularly on the basis of your consent pursuant to Art. 6 Para. 1 S. 1 lit. a DSGVO.
You can unsubscribe from the newsletter at any time and either by sending a message to the contact person described below or via a link in the newsletter provided for this purpose. After you have unsubscribed, we will delete your e-mail address unless you have expressly consented to the further use of your data or unless we reserve the right to use further data that is permitted by law and about which we inform you in this declaration. Postal advertising and your right of objection
Furthermore, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g. to send you interesting offers and information about our products by letter post. This serves to protect our predominantly legitimate interests in advertising to our customers in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO.
In order to make visiting our website attractive and to enable the use of certain functions, to display suitable products or for market research, we use so-called cookies on various pages. This serves to safeguard our predominantly legitimate interests in an optimised presentation of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO as part of a weighing of interests. Cookies are small text files that are automatically stored on your terminal device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognise your browser the next time you visit (persistent cookies). You can find the duration of the storage in the overview in the cookie settings of your web browser. You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or whether to exclude the acceptance of cookies in certain cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. These can be found for each browser under the following links:
Internet Explorer™: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Opera™ : https://help.opera.com/de/latest/web-preferences/#cookies
If cookies are not accepted, the functionality of our website may be restricted.
Google Ads Remarketing
We use Google Ads to advertise this website in Google search results and on third-party websites. If you have given us your consent in accordance with Art. 6 Para. 1 S. 1 lit. a DSGVO, the so-called remarketing cookie will be set by Google when you visit our website, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. The data collected in this context will be deleted after we have ceased to use Google Ads Remarketing for the intended purpose and at the end of its use.
Further data processing will only take place if you have agreed to Google linking your web and app browser history to your Google account and using information from your Google account to personalize ads you see on the web. In this case, if you are logged in to Google while browsing our website, Google will use your information in conjunction with Google Analytics data to create and define cross-device remarketing audience lists. For this purpose, Google temporarily links your personal data to Google Analytics data in order to form target groups.
Google Ads is an offer from Google Ireland Limited, a company incorporated and operated under Irish law and located at Gordon House, Barrow Street, Dublin 4, Ireland (www.google.de). Where information is transmitted to and stored by Google on servers in the United States, the U.S. company Google LLC is certified under the EU-US Privacy Shield.
A current certificate can be viewed here. On the basis of this agreement between the USA and the European Commission, the latter has established an appropriate level of data protection for companies certified under the Privacy Shield.
On this website the script code "Google Fonts" is integrated. Google Fonts is an offer from Google Ireland Limited, a company incorporated and operated under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland. (www.google.de). This serves to safeguard our predominantly legitimate interests in a uniform presentation of the contents on our website in accordance with Art. 6 para. 1 lit. f) DSGVO.
Within this framework, a connection is established between the browser you use and the Google servers. As a result, Google becomes aware that our website has been accessed via your IP address.
Where information is transmitted to and stored by Google on servers in the United States, the U.S. company Google LLC is certified under the EU-US Privacy Shield. A current certificate can be viewed here. As a result of this agreement between the USA and the European Commission, the latter has established an appropriate level of data protection for companies certified under the Privacy Shield.
For more information about data processing by Google, please see Google's Privacy Notice.
Use social plugins from Facebook, Google, Instagram, Pinterest using the Shariff solution.
On our website, social buttons are used by social networks.
This serves to protect our predominantly legitimate interests in an optimal marketing of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO within the scope of a weighing of interests. In order to increase the protection of your data when you visit our website, these buttons are not integrated into the page without restriction as plug-ins, but only using an HTML link. This integration ensures that when a page of our website containing such buttons is accessed, no connection is established with the servers of the provider of the respective social network.
If you click on one of the buttons, a new window of your browser opens and calls up the page of the respective service provider, on which you can press (if necessary after input of your login data) e.g. the Like or Share button.
The purpose and scope of the data collection and the further processing and use of the data by the providers on their pages, as well as a contact option and your rights and setting options in this regard for the protection of your privacy, please refer to the privacy notices of the providers.
Youtube Video Plugins
On this web page contents of third offerers are merged. This content is provided by Google ("Provider").
YouTube is a service provided by Google Ireland Limited, a company incorporated and operated under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (www.google.de).
For videos from Youtube that are embedded on our site, the extended privacy setting is activated. This means that no information is collected and stored on Youtube by website visitors unless they play the video. The integration of the videos serves to safeguard our predominantly legitimate interests in an optimal marketing of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO.
Our online presence on Facebook, Google, Twitter, Instagram, Pinterest, Xing, LinkedIn
Our presence on social networks and platforms serves a better, active communication with our customers and prospective customers. We inform them about our products and ongoing special promotions.
When you visit our online presence in social media, your data may be automatically collected and stored for market research and advertising purposes. From this data, so-called usage profiles are created using pseudonyms. These can be used, for example, to place advertisements inside and outside the platforms that presumably correspond to your interests. Cookies are generally used on your terminal device for this purpose. The visitor behaviour and the interests of the users are stored in these cookies. This serves in accordance with Art. 6 Para. 1 lit. f. DSGVO to safeguard our predominantly legitimate interests in an optimised presentation of our offer and effective communication with customers and interested parties within the scope of a weighing of interests. If you are asked by the respective social media platform operators for their consent to data processing, e.g. with the help of a checkbox, the legal basis for data processing is Art. 6 Para. 1 lit. a DSGVO. Insofar as the aforementioned social media platforms have their headquarters in the USA, the following applies: The European Commission has issued an adequacy decision for the USA. This goes back to the EU-US Privacy Shield. A current certificate for the respective company can be viewed here.
The detailed information on the processing and use of the data by the providers on their pages as well as a contact option and your rights and settings to protect your privacy, in particular opt-out options, can be found in the data protection information of the providers linked below.
Should you nevertheless require help in this regard, you can contact us.
Data processing is carried out on the basis of an agreement between jointly responsible parties pursuant to Art. 26 DSGVO, which you can view here:
Google/ YouTube: https://policies.google.com/privacy
Possibility of objection (opt-out):
Google/ YouTube: https://adssettings.google.com/authenticated
As a data subject, you have the following rights:
- pursuant to Art. 15 DSGVO, you have the right to request information about your personal data processed by us to the extent specified therein;
- pursuant to Art. 16 DSGVO, you have the right to immediately request the correction of incorrect or incomplete personal data stored by us;
- pursuant to Art. 17 DSGVO, you have the right to demand the deletion of your personal data stored by us, unless further processing is prohibited.
- on the exercise of freedom of expression and information;
- to fulfil a legal obligation;
- for reasons of public interest, or
- for the assertion, exercise or defence of legal claims is required;
- the right, pursuant to Art. 18 DSGVO, to request the restriction of the processing of your personal data, insofar as
- the correctness of the data is denied by you;
- the processing is unlawful, but you refuse to delete it;
- we no longer need the data, but you need it to assert, exercise or defend legal claims, or
- you have lodged an objection against the processing under Article 21 DSGVO;
- pursuant to Art. 20 DSGVO, you have the right to receive your personal data which you have provided to us in a structured, common and machine-readable format or to request the transfer to another responsible party;
- pursuant to Art. 77 DSGVO, you have the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority at your usual place of residence or workplace or at our company headquarters.
If you have any questions regarding the collection, processing or use of your personal data, for information, correction, restriction or deletion of data as well as revocation of any consent given or objection to a specific use of data, please contact our company data protection officer.
Data Protection Officer:
Right of objection
Insofar as we process personal data as described above in order to safeguard our predominantly legitimate interests as part of a weighing of interests, you may object to this processing with effect for the future. If the processing is carried out for the purposes of direct marketing, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you are only entitled to object if there are reasons arising from your particular situation.
After exercising your right of objection, we will not process your personal data further for these purposes unless we can prove compelling reasons worthy of protection for the processing, which outweigh your interests, rights and freedoms, or if the processing serves the assertion, exercise or defence of legal claims.
This shall not apply if the processing is carried out for the purposes of direct marketing. Then we will not further process your personal data for this purpose.